FLORA HOLLAND - jubileumboek


It was on the occasion of the 100 years jubilee of the traditional cooperative flower sale by auction, that FLORA HOLLAND commissioned a book. Designstudio MINSK created a photo book, consisting of portraits and landscape photos. Several photographers were assigned to portray important share-holders and employers of the cooperative, and were to photograph these people, according to a self-chosen style, on the work floor of their own company. I chose to combine the idea of portrait and landscape and photographed each individual from a birds perspective in his own surroundings. It was an exciting project, since I always got to shoot from a forklift or other means of elevated perspective.


Photography and postproduction: Léon Hendrickx

Agency: Studio Minsk